In advertising, there is a variety of different ways to portray the adverts to the viewers. For example, there are ads which play on the emotions of individuals, or advertisements which inform the viewer. These techniques are used to influence the audience to decide to use or buy the product shown. For example, using an emotional advert showing someone feeling happier after eating or buying their product.
The first advertisement I found shows the famous image of "Uncle Sam" from American wartime posters, except edited to show him after eating a messy chilli-dog. This is used in this way because it is being advertised in America, and therefore reminiscing with the very militaristic population. It brings nostalgia to people and also links to American culture. Furthermore, it describes the food as the "best weiner in town", making people think this option is *the* best one to go to.
This second poster was for another American advert of an unidentified company. It has a tasty photo of their new product, the "Meat, Cheese, Bacon". However, they do an interesting technique due to how much of the western world is weight watching. They have a piece of information giving the viewers insight on how the burger is, health-wise. "Only half the calories" rings a bell with those hoping to lose weight while eating fatty foods, as many who do diet end up eating unhealthy items just like this thanks to the straplines which make the audience very interested.
Gherkin or gherkout? The age-old question. McDonald's has really pulled this out the bag with their advert catering to a question based on how people are quite verbal on their tastes. As many know, the gherkin debate is a love/hate issue. With some people absolutely loving eating gherkins and others despising them. McDonald's use this to their advantage by asking the audience about their opinion on the food sold. Much like the new Big Mac advertising scheme. However, it also shows that people who don't like gherkin do have the option of removing it. "There's a McDonald's for everyone" links to how you're able to choose just what you want with your Big Mac.
Hungry House is a takeaway service which hasn't been spoken about for a while, but did have some good advertising schemes. The one shown is taken from a moving image and shows a friend group after buying takeaway from Hungry House, all enjoying each-others' company while enjoying the food. It links to the emotional value of takeaway and makes it seem like you will have a good time while eating from their service.
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