Creation and Construction

How I made the final images

When it came to completing the advertisements, it was important to know where they would be positioned in real life. For example there is the issue about whether it will even be virtual or put outside. In my opinion, it seemed like the best option to fit it between the two ideas. This gives more versatility to the usage of the advert, as well as making sure it looks aesthetically pleasing in different places. After deciding this it was time to think about the visual elements to make it into the final cut.

Primarily, it is important to make sure the main strap-line and masthead are very clear and concise, as well as being interesting to the reader, and in symmetrical areas. My ideas for the photos should always link to what the text refers to, as well. Speaking of - I believe the four photos should be along the lines of: 2 direct mode of address photos, side mid-shot and maybe one of a phone screen. To relate to this, I could refer to the lack of focus in the background, or the use of maybe an app that people can use to access YourFood. Furthermore, the masthead should also be similar to and follow the colour pallet used for the advert.

In my idea of the colours are around the general pallet that has been used for past adverts and any logos I've made. However, I also want it to feel quite minimalist and modern, following the current style found in today's advertisements. I feel like two colours should match that, but one as a main colour and one to contrast the other. A mix of carmine pink/brick red (the main logo colour), and then plain white to contrast on any dark backgrounds. 

In the end, it is also important to capture the audience's attention after looking at the advert, not just showing it to them in the first place. As humans, we are typically apathetic when we look at adverts. We've all had that feeling where there has been a very interesting advertisement which could help with something in daily life, and it has piqued interest, but the advert never goes into long-term memory because there's nothing to look for after. Which is why social media is vital, it keeps the audience for longer, giving them more time to consider on whether to buy. For example, having a QR code on an advert which leads them to the website or social media that the advert uses would be great because it would allow the viewer to involve themselves further and find more information on what they might want to get into.

To put this to a close, I'd like to describe how important it is that there are not only aesthetically pleasing components, but that the final images have some repeating pieces, like a regular slogan. For a slogan, or tagline, I've decided already it would be best to be placed around the bottom third, by the logo. Through the survey, it seems the most preferred tagline shall be "whenever, wherever, however." This as well as the logo and social media icons shall fill the bottom third and stay in all four photos.