Final adverts and analysis of project
It's been quite the ride since the beginning of the NEA. Many hours have been put into researching, planning, assessing, creating and editing. Lots of different elements have gone in to creating these images, as well as researching how to. In the beginning it started with researching different food adverts, as well as finding out what they do which makes them unique and able to get consumers to use the product. Through this, I found many different ways of creating them. To finish researching, I transitioned to planning via using an online survey which I sent to many people on social media. My aim was to reach 15 different opinions, so it wasn't particularly troublesome if people didn't answer (many didn't!). In my opinion, this could've been improved if I had reached out much further rather than only finding 15 people. If I were to have got at least 30, that would be quite a refined survey.
I then began to take the photos for the images, after finishing planning and scouting. I managed to plan quite well, however the first meeting had to be aborted due to a lot of different conflicting plans. Other than that, it was pretty successful. In the actual shoot, it was quite windy so there was implications from that. However, I purposefully brought a Tripod to keep stability in less than positive conditions. But there was also an issue with a lot of activity in the town centre too. After taking around 5-10 photos for each, they all ended up with good photos. The first one actually had an extremely large amount of activity. There was a group of young people who were around the area, and some of them had bikes and where often ending up in the shot. This just required sufficient patience instead of any intervention.
After the photos were created, I went to edit them in post via Photoshop and Camera RAW. Each photo was quite easy to edit, however the blue hoodie was still a bit of an issue, so that could be improved if I tried this again. The editing however was completed without hitch, and ended up very pleasing in my opinion.
In conclusion, while there could be any improvements, in the end I believe that it has been quite successful.
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